When Europe’s largest river cruise company decided to expand its reach into the US market, it had a lot of questions.
Who is our ideal audience in the US, how do we engage them online, and how do we stand out from the competition in the massive American market?
CroisiEurope based in Strasbourg, France has been providing its guest a world-class river cruise experience since 1976. CroisiEurope cruises the most beautiful waterways in Europe. While known as Europe’s largest and most experienced river cruise line, it is also independent and family-owned. Its 42 cruise ships travel to riverside cities in France, Italy, Spain, Germany and Belgium where passengers can explore and enjoy local food, wine, history, art and culture. Each ship features top amenities, ultimate comfort, and professional staff members that ensure passengers have the best experience possible.
CroisiEurope partnered with StringCan Interactive to develop their US digital marketing strategy as a greater effort to target the American market.
Understanding their US competition, as well as their core American demographic was vital to entering the new market and ensuring the move was equitable. The outcome was a successful US launch, active engagement of their ideal audience and more American’s on their cruises.