StartupsCalling #5 - Event Recap
We learned something last night, StartupsCalling is valuable to the ecosystem and we need to grow, we were sold out again last night, everyone is raving about the speakers and it's time to grow. #6 will be bigger, better and bolder! Thanks to all who have supported this event in the past!
Yesterday at 7PM on the 15th November, Staringcan and RemixCoworking pulled off another amazing edition of StartupsCalling. This time it was our largest startups calling ever, with nearly 100 attendees. This edition was called "Live fast, Die old" focused on companies with hyper-growth that have moved into a more stable company structure ! We heard incredible stories from the ups and downs of Deezer, the path to sustainability from rueducommerce, to the perfect internal culture plan of BlaBlaCar... So here is a quick recap of what happened on the night.
Oh and just a little note.. StartupsCalling was completely sold out this edition, but don't worry... we got the message! Our next event will be in a much bigger location so stay tuned for StartupsCalling6.
Jason McDonald started off the event with a quick summary of the OpenUp app which was created through the collaboration of Stringcan and BNP Paribas. The application is a revolutionary co-innovation platform which bridges the gap between startups and banks and allows them to work together for mutual benefit.
Patrick Jacquemin commenced the topic of project sustainability with his theories on how you should "assemble your fortress". The presentation was very engaging and kept the audience entertained. Apart from breaking the ice, Patrick explained that in order for your startup to maintain stability you must focus on three main pillars - innovation, management and strengthening your foundations. He mentioned that rueducommerce went through a lot of research projects to find what customers wanted through online shopping - free delivery. This small innovative solution managed to push rueducommerce through the market and set the first pillars of their foundation.
Axel Dauchez then caught the audiences attention through his gripping story of Deezers ups and downs. Dezzer as we all know it, has been receiving heavy competition from Spotify in the past few years, and Axel explained what kept Deezer in the market over time. His main advice was to take risks and try new things out, because one of your ideas will pan out! For example, as they entered the US market, Deezer was very proactive in finding an innovative market audience by taking a few risks and targeting very specific audience groups. This allowed them to sustain their funding and continue being Spotify's main competitor. Axel's story is reassuring to startups suffering from competitor block... target a niche within your clients, try new things out and maintain a positive attitude. When you fall, just get up, shake it off and start again.
Finally we had a treat from the unicorn startup - BlablaCar, Verena Butt d'Espous came on stage with a wonderful presentation about sustainability at an internal level. She told us that in BlaBlaCar they have a specific type of structure "startup within a startup", where instead of communicating between 500 people, you have many small "tribes" that function as a startup. This breaks down communication barriers and creates a neat organized platform. For Verena, the most important emphasis within sustainability is to believe in your company's culture. You must create a solid base and maintain this aura thoroughly. In terms of global expansion, BlaBlaCar had to think of this from day one. She gave us advice that if you are aiming at international expansion in the future, you must look at it as if you are moving your startup tomorrow. Preparation is key from the core! Finally Verena had a very important message to leave the crowd with..
..."it's Pizza time"